If this article is to be believed, the body that regulates advertising in France has a record of protecting corporate interests over the interests of the environment. For example they banned this video promoting electric bikes because images of traffic might create ‘a climate of anxiety’! What’s the answer? Use the power of social media to counter their bias by sharing this video as widely as possible.
A timely question in the latest issue of the EL Gazette which concludes: ‘Management gurus agree that if you want a competitive advantage you must be two of the following: cheaper, faster, better or greener. And then you have to prove it.’ To my mind ‘greener’ = ‘better’. Yet another reason to pursue carbon neutrality – and then tell everyone.
One of the most effective ways to energise your response to climate change in the present is to visualise a better future. This article also available here does that while describing hopeful changes happening right now in cities around the world.
Some big names have signed up to the Travalyst initiative, aiming to ‘transform the future of travel for everyone’. See for example the efforts being made by Skyscanner. Good news!